Did you know that as of the latest study of Statista, 62.5% of Filipinos shopped online in 2021? While physical stores remained closed during the pandemic, spending continued to flourish.
Out of the active online shoppers, 52% belonged to the age demographics of 25-34 years old. These customers spend a lot of time on online platforms, creating social commerce that is a fast-growing economy in the country.
TikTok is the latest online platform to hit the eCommerce bandwagon to boost business. These are short videos of people dancing, eating, cooking, meditating, or playing a sport.
By sharing personal content and experience, the viewers see the product in action. When the TikTok video goes viral, it reaches a larger audience who will want to get the same product as shown in the clip.
TikTok has become a social media giant, with a marketing report prediction of 3 billion worldwide downloads by the end of 2022. This makes a forecasted user spending of $3 billion in Google Play and iOS for post-pandemic activity. In the Philippines, there are 40.4 million active TikTok users aged 18 and older. TikTok Philippine demographics show:
- 65.3% female audience
- 34.7% male audience
- 98.4% of Filipinos watch online video content
01 of 11What Is TikTok?
TikTok was launched by a Chinese technology named ByteDance in 2016 and reformatted two years after, with over 1 billion daily users in 2022. It covers 150 markets with 35 languages and offices located in Beijing, Los Angeles, Tokyo, Seoul, Moscow, and Mumbai.
A 60-second video created by the user serves as infotainment and self-promotion for vloggers and influencers.
It launched TikTok for Business in the Philippines on June 29, 2021. Along with Shopify as the global partner, Filipino merchants can formulate ads that speak directly to the viewers.
With millions of engaged audiences, the merchant can use different marketing strategies for their campaigns. Both small businesses and multinational corporations reach their target audience and extend to a different market that boosts sales.
The app makes it easy for amateur and professional creators to add background music, filters, and stickers to videos.
It can also do a split-screen duet video and unique content taken in different locations. Topics can range from fashion, beauty, cooking, dining experience, business ideas, finance, taxes, etc.
02 of 11Why TikTok Can Boost Your Businesses?
TikTok is filled with creators who talk about what they like, and what products they use and demonstrate how the item works. It is a short video clip of 15- 60 seconds that’s filled with messages. It catches the viewer’s attention and convinces them to try the product advertised.
The viewer sees the brand’s relevance and is imitated by the audience, making the product usable.
The TikTok community optimizes its marketing campaigns and exposes its products through stories that connect to the viewers. It allows sellers to connect with the audience and its large community.
The partnership explores new and innovative ways to keep the audience engaged and take action by buying the product they watch online.
When a user talks about a product in a fun, casual, and spontaneous manner, it earns them authenticity with the audience. This genuine connection makes the viewers want to try the exact product that the creator just shared.
That means a bigger chance to be seen and heard by a larger audience.
Read More:Complete Guide How to Register Your Online Business in BIR and DTI 2021
03 of 11How To Make A TikTok Business Account
Tiktok can be posted on your social media platforms as a short video clip. But if you want to do serious business using TikTok then you should register for a TikTok Business Account to make use of its built-in artificial intelligence (AI) machinery. Here’s an easy guide to starting your business account.
Step 1- Make a Business Account
- Choose the free Pro or Business Account on your TikTok app.
- Go to Settings and Privacy.
- Go to Manage Account.
- Tap Switch to Business Account.
Step 2- TikTok Analytics Dashboard
- Click the menu at the top right of the Profile screen.
- Click Creator Tools.
- Tap Analytics.
04 of 11Step 3- Follower Activity
To find the ideal time to launch your TikTok post in your local area, find the follower activity. This will let you know how many percent are male and how many are female followers.
You can go directly to http://www.tiktok.com/analytics for a quick look at your follower’s behavior and monitor your customer’s peak scrolling time.
- Go to the Followers tab at the top of the page.
- Scroll down and you’ll see Follower Activity.
05 of 11Step 4- Viewer’s Reaction to Your TikTok Posts
Remember that your sales depend on the viewer’s reaction and engagement. As they comment, watch, or like a post, you can form your conversion strategy from viewing to sales.
The data in the analytics dashboard shows the average watch time, playtime, and the number of people reached within the last seven days.
- Navigate to Content Tab.
- Scroll down to your dashboard.
06 of 11TikTok Guidelines to Boost Your Business
The competition for eCommerce involves many practices that are not allowed on TikTok. The goal of TikTok is to create a positive experience for both the seller and the buyer.
These are some guidelines that you should follow to help boost your business.
Selling entails a good product and a good relationship with the customers. This means connecting to the audience on a personal level to establish your authenticity. Virtual details such as the backdrop, the tone of your voice, and interactions with different people will determine your viewer’s reaction.
There are a few creative strategies to catch the viewer’s attention and keep them watching you.
Audience participation in a live chat that includes directly answering a viewer’s question or comments is an effective way to connect. Looking directly into the camera as you speak will get reactions and feedback from the viewers.
TikTok’s popularity is the unique content that looks natural and spontaneous. As you demonstrate using a product, make sure to mention the big help that the product can contribute to your everyday life.
Viewers want instant and convenient results, but effective at the same time. Ensure you give an accurate description of a product without giving false promises.
Offering any product should make an impact to convince them it will add value to their life. It is your job to show situations in real life of how using the product is a practical and efficient choice.
This sends a strong message that the product will improve their quality of living.
Your content must have a professional feel as a marketer of your product. This means you have an organized flow and offer item descriptions about your product.
Choose a language that is clear and understandable, be it English, Filipino, a local dialect, or a combination of the three.
Images or videos must be done with a high-resolution lens to avoid pixelation.
Read More: Top 10 Best Online Business Ideas in the Philippines 2022
07 of 11TikTok Ads Manager To Boost Your Business
The effects of Covid have challenged the retail industry to adopt different ways and platforms to communicate their product’s message.
Gone were the days of conventional advertising the superior qualities of a product to convince the customer’s decision.
Sales battles are no longer fought over beautiful storefront displays to entice shoppers, but rather in the virtual world with online influencers promoting the product.
The creator sets up a live video in real-time, keeping the audience captivated and excited. It has quirky content that gets clicks on TikTok and can go viral and shoot the brand to instant stardom.
People of different races, backgrounds, and locations share their stories and get noticed by random audiences who either click the heart icon or share the video with others.
Using the TikTok Ads Manager, your business growth is determined by performance-driven solutions. You can launch your ad in a few minutes, keeping in mind a few things:
- Determine your objectives for your product
- Set a budget, targets, and a bidding or auction method
- Upload your video, put your caption or website copy, and your call to action
- Submit your content, and you’re ready to see our business grow.
08 of 11TikTok Tools for Ads Manager
Any business will find TikTok’s Ads Manager helpful in running campaigns to reach the customer.
It can track the progress and reaction of the viewers using its analytics tool and its pixel for website tracking.
They can also use the third-party mobile measurement of their partner mobile app developer. Below are the creative tools available with TikTok:
- Quick Optimization- Uses the opening frames and visual effects on the video
- Smart Video – using innovative technology the uploaded videos and images are analyzed, then music is inserted
- Smart Soundtrack on Video – select from more than 4,000 copyright-free sounds to incorporate music into the video
- Video Templates – images are turned into 60 customizable video templates
- Video Editor – edits the videos to individual frames, and adds transitions and elements using the free web-based video editor
Lead Generation of TikTok
TikTok’s first-party solution reaches prospective clientele with the main goal of converting them into customers. With just a few taps, business share services, and products that are appealing to the target market.
TikTok’s Digital Solutions
Businesses can start their digital presence and reap the benefits of a strong internet presence. Many companies benefited with higher revenue, efficient productivity, and meeting their business targets. This allows Small and Medium Enterprises (SMEs) to upgrade their social media presence and increase their online interactions, which leave to conversion transactions.
- Log into TikTok and tap create icon (+) at the bottom of the screen.
- Choose LIVE from the menu.
- You will see a preview of your live feed when you choose LIVE.
- You can start streaming your video when you tap LIVE.
09 of 11TikTok Analytics To Measure Effectivity
You have all the rules of engagement and launched your video. The question now is how effective was your post in public.
TikTok has its analytics section in the TikTok shop and tells you relevant metrics. This gives you enough information to improve and troubleshoot your content:
- Viewership – important data that allows you to profile the gender
- Orders – data to let you know fast-moving items versus slow ones
- Sales – tracks your performance within your specified time frame
Read More: Top 15 Franchise Business in the Philippines
10 of 11Ideal Time To Launch TikTok Posts
You must know the best time to post your videos to avoid getting ignored or buried in the internet world. To do that, post at the ideal time, so you get maximum public viewership that can lead to subscribers or conversion into sales.
Below is a weekly posting schedule that serves to get optimum viewership during peak hours.
Take note that your followers may have different behavior from the research group below, but you can always take a look at your Business analytics and adjust your time from there.
But notice there are different hours each day when people like to just scroll and watch videos.
|Monday||6 AM, 10 AM, 10 PM|
|Tuesday||2 AM, 4 AM, 9 AM|
|Wednesday||7 AM, 8 AM, 11 PM|
|Thursday||12 AM, 9 AM, 7 PM|
|Friday||5 AM, 1 PM, 3 PM|
|Saturday||11 AM, 7 PM, 8 PM|
|Sunday||7 AM, 8 AM, 4 PM|
11 of 11Final Notes
TikTok is a relatively new social media application that shot to fame during the pandemic because people used it as an outlet for self-expression. Users would create and share their 15-second video taken with a mobile camera or webcam.
The personalized feeds that have music, sound effects, and quirky content resulted in high levels of audience engagement.
It is a different way of showing your brand or product within the framework of a large audience.
As Filipinos become more active with online shopping, it only makes sense to use the TikTok platform to get attention and show the products to the audience.
It is a far cheaper marketing tool than paying a monthly fee for a small virtual spot in a digital magazine.
You control your content and react quickly to the viewer’s reactions. If you hit the jackpot, your viral video will play for a few days and garner reactions that you can easily convert into sales.
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